2017

Burger Clan - Online Delivery Service, Spain

In it's first ever collaboration, Burger King Spain and Sony Interactive Entertainment launched 'Burger Clan.' The campaign featured nine professional gamers representing FIFA '17, Call of Duty and Grand Theft Auto V. The professional gamers played alongside your average Joe online, allowing gamers at home to place a burger delivery order without ever leaving the game (or the sofa for that matter). The campaign had 200 million media impressions, an increase of 300% on home delivery users and an overall 21% increase in sales.

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Burger Clan - Online Delivery Service, Spain