2017

Uniqlo - High Tech Window, South Korea

In the cold winter, could an advertisement keep people worm? Uniqlo developed a 'Heat Tech Window' which assisted in a room temperature increase of 2-3 degrees Celsius. The air inside the bubble wrap blocks the heat conduction between the outside an dinside, thus raising the temperature of the room. Over the festive period in 2016, Uniqlo Korea handed out the Heat Tech Windows to consumers in all their stores for free with any purchase. 500k people were given a Heat Tech Window, which was then applied to their windows at home, creating 500k spaces of free OOH advertising media for Uniqlo. Applying the Heat Tech Window saes an average 20% on heating. The campaign video garnered 30 million impressions and Heat Tech product sales grew by 203%.

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Uniqlo - High Tech Window, South Korea