2017

Sweet Change - PAYTM, India

In India, 96% of transactions are in cash with many Indians reluctant to use digital methods of payment. But there's always a dearth of change so shopkeepers resort to tendering candies instead of change, resulting in customers losing out on a considerable sum over time. Paytm saw this as a window of opportunity, allowing shopkeepers to distribute Paytm branded sweets that could be redeemed for the appropriate change through their app. Over the course of a month, they received over a million app downloads, brought the cost of customer acquisition down from 60 to 12 rupees and 36% of the downloaders remained active users.

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Sweet Change - PAYTM, India