2017

Extra Gum - Wrigley's, USA

Wrigley Extra Gum's campaigns had focused on long lasting flavour, but struggled to build a long-lasting relationship with consumers. Their new campaign, Give Extra, Get Extra focuses on the lasting connections that can begin with something small, yet meaningful. The two-minute film follows the love story of two high school teenagers who share special moments with Extra Gum through the years until their engagement, cleverly drawn out on gum wrappers. The film struck a chord with consumers, garnering 1.3 billion impressions, receiving over 110 million views overall and helped reverse two years of declining sales.

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Extra Gum - Wrigley's, USA