#holdtight, ANZ, Australia

For many in the community even if you're ‘out’ and completely comfortable with your sexuality, holding hands with a partner in public can still feel awkward, tense or even scary – sometimes making it easier to just let go.

So ANZ encouraged people to #HOLDTIGHT instead - celebrating the simple act of LGBTI couples holding hands.

Media were keen to report on the evolution of ANZ’s support of Mardi Gras, with 456 media items falling across Australia New Zealand and international titles. Coupled with the films’ more than 12 million views and 150,000 shares, there were nearly 750 million campaign impressions in total. The most resounding result was the 100% positive tone in the reporting by third parties

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#holdtight,  ANZ, Australia