Beat Me, UN Women, Pakistan

90% of women in Pakistan have suffered some form of abuse. Disturbingly most men and many women believed men had the right to "beat lightly" women. A bill supporting this right was even debated by politicians.

The #beatme campaign invited men to try and beat women and activities they were good at.

The films caused a social media sensation with 296 million earned impressions as well as extensive coverage across all media channels.

A new law protecting women’s rights has recently been implemented.

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Beat Me,  UN Women, Pakistan