Brutal Cut ActionAid, UK

Thousands of girls in Kenya are at the risk of female genital mutilation.

To raise awareness of this atrocity Action Aid created a campaign where films were "brutally cut" into the content of well-known vloggers before being adopted by many publishers and celebrities.

The campaign was also adopted in cinemas, festival screens and digital posters across the UK.

The films reached 152 million viewers.

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Brutal Cut ActionAid, UK