2017

#Makewhatsnext, Microsoft, USA

Microsoft's #MakeWhatsNext campaign, timed to coincide with International Women's Day, celebrates women inventors and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

#MakeWhatsNext videos and content have received over 14 million views, earning over 754,000 shares with a positive sentiment of 99.8%. #MakeWhatsNext has also earned over 184 million media impressions. The campaign drove a 50% increase in website engagement and resulted in a 23% lift in searches for “Microsoft”.

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#Makewhatsnext,  Microsoft, USA