2017

Breast Cancer Screenings, Rialto Channel, Australia

Ascendant Dx wanted to trial tear tests as an easy and cost effective way of improved accuracy and early detection of breast cancer they partnered with Rialto Channel cinemas.

The cinema showed classic tear-jerker movies and invited large groups of women to attend who much preferred this form of test to having a mammogram.

Normally test groups have around 5 volunteers but by using the cinema this increased to 140.

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Breast Cancer Screenings,  Rialto Channel, Australia