2017

Two Guys Go To the Cinema, Cinemas Texas, Spain

When the Spanish Government reduced VAT from 21% to 10% on cultural events this included theatre but not cinema.

Cinemas Texas got around this law by turning cinema performances into theatre performances and allowed their audiences to collect the difference on leaving and when signing a petition.

They increased their audiences by 36% and collected more than 120k signatures.

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Two Guys Go To the Cinema,  Cinemas Texas, Spain