2017

Billion Point Giveaway Velocity, Australia

People love it when brands make mistakes.

So, when Velocity - the Virgin Atlantic frequent flyer programme - made a big "mistake" - their Billion
Point Giveaway (should have been Million) the public loved it.

Especially when the company agreed to honour it.

Their mini-series of videos were viewed 7.3 million times and their revenue grew by 60%.

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Billion Point Giveaway Velocity, Australia