2017

Bradshaw Stain Tide, USA

Tide became one of the most talked about brands at Super bowl when legendary sportsman and commentator
Terry Bradshaw appeared on camera with a big stain on his shirt.

Comments immediately started to trend on Twitter before an ad from Tide revealed it was a set up.

Not only was the stunt seen by over 100 million viewers it also helped increase sales of Tide by 20%.

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Bradshaw Stain Tide, USA