2017

Equality Signs - Nike, Colombia

If both genders share the same city and passion for sports, why are 100% of Bogota's city sports signs in mayor parks represented by a male figure? Nike set out to empower women by changing this definitely. The simple action created a huge conversation that spread on social and traditional media.

All the Buzz caught Bogota's City Hall attention, and the office for gender equality joined the campaign to make it happen not just for one day, but forever.

As a result, Nike was invited to co-create a whole new batch of signs for main parks in the city. Signs that include both male and female athletes, together, as it should be.

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Equality Signs - Nike, Colombia