2017

#REDEFINEWOMEN - Host, Australia

Gender equality is a global conversation. But, for all our talk, progress has been slow. So Host set out to help the conversation by leveraging a brand with a surprising problem. 'Google: define', a tool belonging to the world's most progressive company, was inadvertently serving definitions that perpetuated out-dated gender stereotypes.

So, they created #RedefineWomen - a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women.

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#REDEFINEWOMEN - Host, Australia