2017

Woman Interrupted - BETC, Brazil

Woman Interrupted is an app that analyses conversations in real time and shows how much the user was interrupted (female users) or how much he interrupted a woman (male users).

The app escalated quickly: over 15.000 downloads within the first days in 57 countries. It also made headlines in 36 countries and published in 250 news websites and blogs. This media resulted in more than U$7.5 million in earned media, and 700 million impacts. The discussion spread to social media, impacting another 12 million people. In paid media, the estimated impacts were approximately 75 million, while not a dollar was spent - all the formats were 100% donated.

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Woman Interrupted - BETC, Brazil