2017

Fearless Girl - State Street Global, USA

State Street Global challenged the symbol of corporate America-Wall Street's Charging Bull-with a bronze statue of a young girl, named "Fearless Girl." Fearless Girl was designed to represent the power of women today and tomorrow.

Along with the statue, they created #FearlessGirl and invited people across the world to use it in joining the fight for women in leadership. The campaign reached over 1b Twitter impressions in the first 12 hours; 3.3 billion in five weeks and 405m Instagram impressions in six weeks.

Fearless Girl was featured in 4,122 broadcast news segments in the US, reaching 184.8M.

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Fearless Girl - State Street Global, USA