2017

"This Bike has MS" - MS Australia - Australia

To raise awareness and money MS Australia put a team together of health professionals, bike mechanics and MS sufferers to build a bike with the symptoms of MS.

A bike with a heavy frame, unbalanced handlebars, broken gears, no brakes.
They asked Shane Kelly an Olympian cyclist to use the bike in a competitive event that gained coverage in over 30 countries worth more than $7M of earned media.

Similar bikes are now being built all over the world and being used for educational purposes.

They also raised more than £1M for treatments.

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